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In today's digital world,
But creating an effective
s offer a number of benefits for businesses, including:
Increased brand awareness:
Improved customer engagement:
Increased sales:
Benefit | Description |
---|---|
Increased brand awareness | Email marketing statistics show that 61% of consumers** prefer to receive promotional emails from brands they do business with. |
Improved customer engagement | According to a study by the Direct Marketing Association, email marketing has an ROI of $42 for every $1 spent**. This means that for every dollar you invest in email marketing, you can expect to earn back $42 in revenue. |
Increased sales | A study by McKinsey & Company found that email marketing is 40 times more effective at acquiring new customers than social media.** |
Company A: A software company used
Company B: A non-profit organization used
Company C: A retail company used
There are a few key things you need to keep in mind when creating an effective
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